Hello fellow data enthusiasts!
Welcome to my little corner of the internet where we explore the wonderful world of Marketing Data Science and uncover hidden insights together.
Who I am
My name is Marine and I am a Data Scientist specialised in Marketing Analytics.
Like many in our field, my route to analytics was circuitous.
During my university years, I found myself at a crossroads. My interests gravitated between the distincts paths of accounting, finance, and supply chain management. Ultimately, I settled for launching my carreer in market finance analytics.
Once on the payroll, I grew into supporting financial product development and optimising tech go-to-market, eventually landing into the least understood and least measurable function at many companies: Marketing Analytics.
All these roles I took over had one thing in common: a consequent amount of data to leverage in order to understand the drivers behind strategic successes and failures. On that account I started to learn by myself coding and automating in VBA, SQL and Python to keep up with speaking the language of productivity and return on investment.
Today, applying Data Science and Machine Learning techniques to deliver more personalised experiences is a breath of fresh air in a world asphyxiated by synchronising globalisation, and I’m excited to share my passion for all things data-driven.
Who this blog is for
This blog is for marketing professionals, data scientists and analysts, machine learning engineers, and software engineers who have some working knowledge of Python and SQL and some basic understanding of machine learning and data science.
What this blog covers
This blog serves as a practical guide to performing simple-to-advanced tasks in marketing analytics, data storytelling and stakeholder management.
Marketing Analytics: From understanding consumer behaviour to predicting market trends, we’ll show in this blog how we can transform the endless stream of data that surrounds us into actionable knowledge.
Data Storytelling: From effectively displaying quantitative insights to driving interractive data-driven workshops, how can we build a confident and credible narrative to influence decisions.
Fostering Success: From realistically scoping clients expectations to constructively communicating progress and challenges to stakeholders, how can we better influence our peers with data.
So grab another cup of coffee, get comfortable, and join me on this journey where numbers don’t lie and the truth is just a spreadsheet away!
