A few nights ago, I was watching Law & Order SVU when a scene cut to Morales, the FBI analyst, briefing the team on data he’d pulled from a suspect’s spreadsheet. As he walked them through it, he didn’t bury them in jargon. He made the numbers feel urgent and the data tools matter. That…
Beyond Categorization: Rethinking the Partner Scoring Model
As a data analyst working in a tech company, I was tasked with developing a scoring system to rank our business partners worldwide based on past performance and future potential. The goal was to support planning targets and budget allocation, ensuring that resources were directed toward the most valuable partners. At the time, we lacked…
The Pareto Principle of Leadership: What I’ve Learned from the People in Charge
Early in my career, I briefly worked with a manager who completely reshaped my understanding of leadership. She wasn’t the most technically proficient, she often relied on the team for understanding financial modeling, identifying key priorities, and even preparing PowerPoint presentations. She wasn’t particularly skilled in things I once believed defined good management in finance,…
My Playbook for B2B Market Growth
During my time supporting quarterly marketing and sales planning, I was responsible for overseeing and validating targets and budget allocation, program strategies, and then ensuring their successful implementation along the quarter. A process known as building and executing the Playbook in the tech industry. To effectively support this mission, I had to develop a 360°…
Crack your Case Like an FBI Analyst: Build a Bulletproof Analysis
The other night, I was watching Law & Order SVU when a scene cut to Morales, the analyst. It was funny, because that’s my name too … Well the analyst was briefing the team on critical data he’d pulled from a suspect’s USB key. It was an Excel spreadsheet. But Morales didn’t just dump a…
Webs or Tentacles? Why Data Analysts Should Ditch the Spider Mindset for an Octopus Brain
I’m not a big comic book fan, but the other night, I was rewatching the first Spider-Man trilogy with Tobey Maguire — the only Spider-Man trilogy Millenials will aknowledge. And while I enjoyed the nostalgia, one thing kept bothering me: Doctor Octopus should have won. Think about it. He had four extra mechanical limbs, allowing…
Financial Analysis To-Go: No Fluff, Just Liquidity Ratios
Ok, you’re in HQ, coffee in one hand, phone buzzing in the other. The Quarterly Business Review (QBR) is in full swing, and the execs are flashing financial results on the big screen live. No time to blink. Your boss leans in: “So… we need to brief the team after the QBR. Can we pay…
How MarTech & RevOps Achieve Operational Excellence
When you start working as a data analyst, you expect your role to be clear-cut—transform raw data into actionable insights, build dashboards, and uncover trends that guide decision-making. What you don’t expect is just how closely you’ll end up working with MarTech and RevOps—until, little by little, you find yourself doing their job too. At…
My All Hands Rosetta Stone : Defining B2B Core Business Objectives & Missions
I’ve attended numerous Town Halls, All Hands meetings, Annual Strategy Summits and Quarterly Business Reviews in large corporations. The purpose of these meetings was to update and align the entire company on high-level goals, performance, and strategic priorities. The problem is that each meeting was usually outlining their own version of the four pillars of…
My Favorite Data Science Tech Stack Recipes
I specialize in optimizing customer acquisition, engagement strategies, and pricing models in highly competitive, fast-paced industries like Tech and Finance. In these environments, data-driven decision-making isn’t just an advantage—it’s a necessity. To stay ahead, businesses must rely on robust analytics frameworks that seamlessly integrate data extraction, transformation, modeling, and visualization to drive strategic insights. Over…